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SWOT analysis

Strengths

Strengths

  • The best quality of products.
  • The most powerful and professional team.
  • Expansion and spread in various parts.
  • Clients of all categories.
  • A famous and distinguished brand.
  • Specialized events, conferences and training courses.
  • A mutual respect relationship with cosmetic surgeons, dermatologists and pharmacies.
Weaknesses

Weaknesses

  • Fierce competition in the market and many competitors.
  • Unexpected challenges and obstacles.
  • High costs of supplying products.
  • Lack of partners and agents.
Opportunities

Opportunities

  • High rates of demand in local markets for imported materials and European products.
  • Expanding our customer base increases opportunities for development and performance improvement.
  • A team working in all disciplines working on studying the market and analyzing customer needs.
  • Using the existing partners to supply future partners from all over the world.
  • Launching a new line of products and services to increase financial resources.
Threats

Threats

  • High customs costs.
  • The abundance and spread of counterfeit products in the market.
  • Side effects of some products.
  • Appearance of strong new competitors.
  • Unfavorable changes related to regulations, laws and taxes.
  • Customer directions and preferences change from time to time.

The marketing of our products is not a product promotion in itself, but implies our constant pursuit to improve the taste of our target group. Your beauty is a true expression of your emotions, passion, self-confidence and your value in society.

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